For quite some time now Australia has been one of the largest producers and exporters of world class wines. Not surprisingly Australia has a large and diverse land of different climatic region many of which can be used to grow different types of wine. The diverse Australian climate is a major factor in making different wines as all wines are affected by climate. Some of Australia’s most famous wines are Riesling, Pinot Noir, Shiraz, Chardonnay, Semillon, Cabernet Sauvignon etc.

It may be surprising but Australia actually has more than 2000 wine producers, many of them small operations or home farmers. The market is primarily dominated by Multinational Chains (MNC) and large farms who make wine in bulk and supply to the wholesale and retail market. Because of the nature of the business smaller operators are severely affected by this, because even though they have excellent wines they are not able to reap profits from the market, partially because of the MNC’s and partially because of the many layers or middlemen between the grower and the consumer, with the profit eaten up by the middlemen!

It is to eliminate these middlemen that Winegrowers Direct Australia has set up winegrowersdirect.com.au, where all the wines are at wholesale rates and where wineries get a chance to be closer to the consumers. The consumer in turn gets the best wine at wholesale rates, including select imports as well!