Wine has its own history dating as far back as 4500BC. Drinking wine was considered a special celebration and was taken usually after a victory or as a celebration in the household. Today drinking wine is a way to relax and unwind. At the end of a long and tired day a glass of a nice red wine or white wine with a nice cube of cheese or bread is one of the ways of spending the evening in many an Australian home.

Wine is also supposed to be good for health. It has been researched and proved in the past that moderate amounts of alcohol raise the good cholesterol in the blood and also help in thinning the blood slightly and for the fat/obese this actually comes in as a boon because thin blood can help save them from a possible heart attack.

But then in this environment of price rise, wine is not exactly cheap. A lot of stores are known to sell wines at varying rates which can increase at any time and are supposed to go down as well, but they don’t seem too! Apparently that go down feature in the prices of good Australian wine has not been seen as yet. And yet again it is to bring about that fall in prices and connect the farmer with the consumer that Winegrowers Direct Australia has been set up!